If you haven’t integrated social media into your marketing campaign strategy, you may be missing out on greater sales and leads. Sites such as Facebook, Twitter and LinkedIn do more than just keep you connected to friends and relatives. They can be used as a platform in which to engage your target consumers. It’s a method that many businesses have used, both large and small, to build a reputation as well as brand recognition.
Approximately 70 percent of consumers admit they prefer getting to know a business through reading content rather than advertisements. By providing facts and knowledgeable posts, people are more likely to trust your brand. Sharing this information on social media allows you to connect with a vast array of potential customers. Since most of these can link back to your site, each post has potential to bring customers to you.
Aside from the money spent to optimize the social media profile, maintaining a social account can be quite cost-effective. Most of these platforms are free to use with the option of paying for promotional tools to boost interaction. However, this isn’t always necessary depending on the type of content your delivering. For example, creating a free video on Facebook is three times more likely to be engaged by consumers than just a regular text post without paying extra for promoting it.
Growing Use in Social Media
Social media is one of the most utilized features of the Internet. With more than two billion active social accounts, it contributes to nearly one-third of the population of Earth itself. This increases the likelihood that people in your immediate area are using these platforms on a regular basis.
More than half of the people with social media accounts use them on mobile devices. When you consider that most people look up local companies from their smartphones, the potential for increasing awareness from nearby consumers is extremely high. This gives you access to potential customers whether they’re home on computer systems or walking around town.
Building the Brand Reputation
Social media gives you a platform in which to build the reputation of the brand. The more content you post, the greater this reputation can become. It can also give you a method in which to address customers professionally, which can make people feel good about the organization.
Expanding Your Reach
By committing to boosting all of your social media accounts, you can engage those that may not be present on other systems. For example, everyone who uses Twitter doesn’t always use Pinterest. By connecting to as many social outlets as possible, you have potential to expand your brand’s reach to those that may not know it exists.
When it comes to connecting to consumers online, one of the best services to use is social media optimization. This can help your business attract more followers while enhancing the possibilities for sales and leads. Without the knowledge and techniques professionals of these services provide, it may be more difficult to keep the business relevant in comparison to your competitors.