Following its corporate reorganisation last month, Google is making another major change – the company on Tuesday unveiled a new logo.
Google’s new logo epitomises the company as it stands today, present on myriad devices rather than its humble roots of a single browser page. Apart from the redesign of the full logo, which while retaining the same colours for the letters features a new font, Google has also reimagined its little blue ‘g’ icon to a four-colour ‘G’.
The updated logo features a sans-serif typeface, similar to the one being used by Google’s newly created holding company, Alphabet. The new logo is already visible on its Search home page, and will roll out across products soon. It is the fifth such logo redesign since Google started in 1998.
The Mountain View firm announced the new logo in a blog post, and said it will be visible in various forms across devices and interfaces, such as a new four-colour mic symbol (seen below) and a four-dot loading symbol.
The new logo comes three weeks after the company’s surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core Web advertising business from newer ventures like driverless cars.
The new brand identity “aims to make Google more accessible and useful to our users”, the firm explains on its blog, adding that it has taken the ‘best of Google’ – simple, uncluttered, colourful, friendly – and embodied it in the logo.