Tag Archives: advertising

Privacy groups target kids advertising disguised as YouTube content

Marketing companies are targeting children on YouTube with advertising disguised as other content, an “unfair and deceptive” business practice, three privacy groups said in a complaint to the U.S. Federal Trade Commission. The companies, including Disney’s Maker Studios and DreamWorks’ AwesomenessTV, use popular “influencers” on YouTube to pitch products, aimed at children worldwide, with videos that “masquerade” as unsponsored content, ... Read More »

Dating apps set to revolutionise advertising and job hunting

Dating apps aren’t just changing our love lives, they’re also changing the way we find jobs, view advertisements and arrange dates, according to industry experts. Businesses are beginning to see the potential of dating services. Several are being used to advertize fashion and luxury brands, such as JW Anderson, which launched a collection using Grindr in January. “Grindr has something ... Read More »

Flipkart rolling out new advertising plan for sellers

BENGALURU: Flipkart is firming plans to phase out the commissions it charges merchants for selling on its online marketplace, hoping to enlist more of them, according to four people aware of the matter. It will instead urge sellers to advertise on its platform, for a fee. “The focus will be to push sellers to advertise on the platform and not ... Read More »