Ziox Mobiles eyes 7% share in smartphone segment

Indian handset maker Ziox Mobiles is eyeing 7% smartphone market share with up to 10 million units sold by the end of this financial year as it gets ready to launch as many as nine new smartphone models priced Rs 3,500-6,500, a top official said. (Representative Image: IE)

Indian handset maker Ziox Mobiles is eyeing 7% smartphone market share with up to 10 million units sold by the end of this financial year as it gets ready to launch as many as nine new smartphone models priced Rs 3,500-6,500, a top official said. The company is also introducing a new line-up of “Duopix” smartphones series in September to gear up for the Diwali season, when sales typically peak. It has also roped in Bollywood actor Sushant Singh Rajput as brand ambassador.  “Ziox has been active in the feature phone segment and eight months back, we forayed into the smartphone segment. We are selling 1,50,000 smartphones and 3,50,000 feature phones every month.

With a slew of new launches and the marketing campaign coupled with online and offline focus, we aim to get 7% market share by the end of this financial year,” Deepak Kabu, CEO, Ziox Mobiles, told FE. “We have already sold 2.5 million units.”  Ziox Mobiles, which has so far primarily focused on offline sales, is also now looking at the online channel. “We have a strong distribution network but we have also started selling products online with e-commerce portals such as Naaptol, Shop CJ and HomeShop 18 among others.

To take this to the next level, we have hired one business development manager for online. So, very soon our products will be available on Amazon India and Flipkart,” said Kabu. “With combined focus on online and offline and new products in the budget price segment, we will be able to achieve the target of selling 10 million units.” On Reliance Jio’s aggressive push in the smart feature phone market aggressive push, he said, “Both our feature phones and smartphones are differentiated. We incorporated smartness in our feature phone much before others started doing it.

Even, our newly launch smartphone – Duopix – has dual front camera under budget which no Indian companies have done so far.”  The company is aiming at `1000 crore-plus revenue with sale of 10 million phones units by the end of the current fiscal year. It is investing Rs 100 crore towards marketing. Kabu said that along with the smartphones, the brand is also planning its foray into LED TVs and consumer durables. “From mobile, we will move to accessories and then to white goods in five months,” he said.

[“Source-financialexpress”]